CLIENT
Dreamin*101, a leading Italian online bedding brand, expanded its collection of technical down-filled products with a new line of complementary items—marking a shift from purely service-driven products to more thoughtfully designed, style-oriented pieces.
CHALLENGE
The challenge was to refresh its communication and visual language, making it fresher, more dynamic, and contemporary. The goal: to bring forward human presence and emotion, creating a brand experience that feels vibrant, engaging, and true.
SOLUTION
A dedicated color palette was developed for the entire collection of bedding complements, such as sheets, throws and cushions, creating a versatile, modern system that can be endlessly combined in different ways. Alongside this, a fresh, colorful and engaging visual language was designed and the new collection was presented across multiple communication channels — website, social media campaigns and Google advertising.
The new identity strengthened Dreamin*101’s positioning, balancing technical expertise with a more emotional and lifestyle-driven appeal. The collection’s launch, supported by cohesive multi-channel communication, established a brand presence that feels modern, human, and engaging.
The new identity strengthened Dreamin*101’s positioning, balancing technical expertise with a more emotional and lifestyle-driven appeal. The collection’s launch, supported by cohesive multi-channel communication, established a brand presence that feels modern, human, and engaging.
THANKS TO
Gianluca Gasperoni - photographer
GH Company - ADV Marketing Agency
GH Company - ADV Marketing Agency
