CLIENT
Entroterre is a cultural institution that brings together tourism and live entertainment. It promotes regional development through cultural and tourism projects, positioning itself as a reference point for organizing, managing, and showcasing cultural events.
CHALLENGE
Its challenge was to organize and communicate a diverse range of cultural activities in a coherent and recognizable way, while highlighting the territory’s unique value and fostering both cultural and economic growth.
SOLUTION
To address this, we developed the “Periodic Table of Territories,” a graphic system that organizes all cultural activities promoted by the Foundation. Each activity is identified by a number and acronym, inspired by chemical formulas, creating a clear visual language that illustrates the connections between disciplines, like chemical elements combining. For iconography, satellite images from Google Earth were used to showcase the territory as a work of art, complemented by evocative and intimate images of people, reinforcing both place and cultural experience.
