CLIENT
Dreamin*101 began its journey in 2018 with a clear vision: to bring
the comfort of high-quality, Made in Italy bedding products to everyone,
at a fair price. Within just a few years, the brand reached an important
turning point. What started as a straightforward e-commerce
soon revealed a deeper potential.
CHALLENGE
By 2020, the challenge was no longer just about selling products,
but about embracing a larger mission, guiding people toward better
sleep and becoming a trusted leader in sleep wellness.
SOLUTION
Our goal was to create a warmer and more inviting brand image, built
on transparency, reliability and guidance, positioning Dreamin*101
as a brand that truly cares about people’s well-being.
Over the past five years, we oversaw the rebranding process, website redesign, content and campaign direction, and product launches. We also managed social media strategy and led the creative direction of the collaboration with chef Bruno Barbieri, which included three TV and digital campaigns and the launch of his signed Topper and Pillows. These initiatives helped elevate the brand’s recognition and success.
Over the past five years, we oversaw the rebranding process, website redesign, content and campaign direction, and product launches. We also managed social media strategy and led the creative direction of the collaboration with chef Bruno Barbieri, which included three TV and digital campaigns and the launch of his signed Topper and Pillows. These initiatives helped elevate the brand’s recognition and success.
THANKS TO
Gianluca Gasperoni - photographer
GH Company - ADV Marketing Agency
Boneless - ADV Video Production
Plasma - ADV Video Production
GH Company - ADV Marketing Agency
Boneless - ADV Video Production
Plasma - ADV Video Production
