CLIENT
Koala Sleep is a sustainable bedding brand that stands out for its commitment to using recycled fillings and plant-based kapok fibers.
CHALLENGE
While it offers products similar to many other companies, its positioning, values, and vision are entirely unique. Inspired by nature, the brand embraces environmental sustainability, perfectly expressed through its tagline “Even Nature Needs Rest”.
SOLUTION
Targeting a younger audience, Koala Sleep was presented with a fresh, colorful, and bold identity — one that feels modern, aspirational, and deeply connected to the natural world.
For this project, we developed the complete brand guidelines, designed the e-commerce platform, and shaped the brand’s online presence through dedicated campaigns, photoshoots, and digital communication materials.
For this project, we developed the complete brand guidelines, designed the e-commerce platform, and shaped the brand’s online presence through dedicated campaigns, photoshoots, and digital communication materials.
