CLIENT
Divani.store was founded in 2019 as an e-commerce platform
offering affordable, handcrafted sofas. Backed by a manufacturing
company with over 40 years of expertise in sofa production, the
brand quickly established a solid foundation in technical know-how.
CHALLENGE
In 2020, Divani.store sought a brand upgrade to enhance
credibility, inspire trust, and better convey the superior quality of
its products.
SOLUTION
A dedicated color palette was developed for the entire collection of bedding complements, such as sheets, throws and cushions, creating a versatile, modern system that can be endlessly combined in different ways. Alongside this, a fresh, colorful and engaging visual language was designed and the new collection was presented across multiple communication channels — website, social media campaigns and Google advertising.
The new identity strengthened Dreamin*101’s positioning, balancing technical expertise with a more emotional and lifestyle-driven appeal. The collection’s launch, supported by cohesive multi-channel communication, established a brand presence that feels modern, human, and engaging.
The new identity strengthened Dreamin*101’s positioning, balancing technical expertise with a more emotional and lifestyle-driven appeal. The collection’s launch, supported by cohesive multi-channel communication, established a brand presence that feels modern, human, and engaging.
THANKS TO
Gianluca Gasperoni - photographer
Extera - ADV Marketing Agency
Plasma - ADV Video Production
Extera - ADV Marketing Agency
Plasma - ADV Video Production
